TV PRODUCTION
To be effective, a good thirty second TV commercial requires careful planning and great execution. Finding a producer that will do all the necessary planning, writing & shooting is key. Having an experienced production resource capable of performing all of these functions under one roof can achieve huge cost savings for your production as well as greatly increasing the effectiveness of the commercial.
Greg Gray has written, directed and edited well over a thousand television commercials for a wide range of diverse clients. Using film, video, HD and computer animation Greg has a track record of producing high quality, effective commercials on almost any budget.
TV Commercials work in part because they pull the viewer in emotionally. Humor, romance, nostalga, or any device that will get under the skin of the viewer can empower your message and move it to the front of the consumers mind. Writing scripts that utilize emotion to capture the attention of the audience is Greg Gray’s goal whenever he develops a script for a client.
It doesn’t matter whether the camera is film, digital, or virtual, as in computer animation, compelling visuals that catch the eye and grab attention is the name of the game when it comes to making commercials that will capture your market. Greg Gray has been composing, lighting and editing commercials for more than 25 years and he brings that experience to every film or video production large or small.